Hi, I’m Eugene, an educator, brand strategy consultant, and Creator.
I help people and brands navigate a climate where media is fragmented, attention is fracked, and algorithms have dissolved mass culture into soup.
It’s a mess out there. Come, let’s pick up a spoon.
I help people and brands navigate a climate where media is fragmented, attention is fracked, and algorithms have dissolved mass culture into soup.
It’s a mess out there. Come, let’s pick up a spoon.
Select Clients
google
spotify
red bull
Feeld
chick-fil-a
Ultra Violette
Me&U
Keynotes, firesides, team retreats, expect the same from me: a slightly whimsical desire to murder marketing’s sacred cows.
As the world gets more complex, marketers are increasingly isolating ourselves in concepts abstracted from the reality they supposedly represent. ‘Authenticity’. ‘Community’. ‘Speed of Culture’ - fetishes and delusions of our own design.
I reconnect marketers with reality by getting them to take an interest in it.
Drawing on my dual background in education and strategy, and with a touch of theatrics (a career path thankfully not pursued), I reveal the real idiosyncrasies, contradictions and beautiful mess that makes up our culture. Because better marketing starts from seeing things with clear eyes - you’ve just gotta be willing to open them.
As the world gets more complex, marketers are increasingly isolating ourselves in concepts abstracted from the reality they supposedly represent. ‘Authenticity’. ‘Community’. ‘Speed of Culture’ - fetishes and delusions of our own design.
I reconnect marketers with reality by getting them to take an interest in it.
Drawing on my dual background in education and strategy, and with a touch of theatrics (a career path thankfully not pursued), I reveal the real idiosyncrasies, contradictions and beautiful mess that makes up our culture. Because better marketing starts from seeing things with clear eyes - you’ve just gotta be willing to open them.
Enquire
Sample Keynotes
Brand at the Death of Mass Culture
Surviving the Social Media Recession
What Happens When a Person Becomes a Brand?
Authenticity and other Marketing Delusions
Lauren Quilty
Marketing Lead at Snap
I had the pleasure of working with Eugene on a high-profile EMEA C-suite event hosted by Snap at Soho Farmhouse. He not only delivered brilliantly on the brief but captivated the audience from start to finish. His session was the highest-rated out of all 19 across the two day event, a true standout. Eugene was charismatic, insightful, and an absolute joy to work with throughout the process.
Cat McGinn
Head of Curation, Mumbrella Media
We had incredible feedback from an audience of senior marketers and media professionals about Eugene's keynote at UNLOCK 2024. He delivered a presentation that was powerful, provocative, richly detailed and data-informed, and had the audience leaning forward in their seats - not an easy feat. Eugene was also great to work with, incorporated feedback into the session, and was very invested in getting the content, tone and message right. 10/10, would invite him back to the stage any time.
Mar Garcia
Global Advocacy, Influence and Social Lead, L’Oreal
Our collaboration with Eugene was pivotal in driving a culturally relevant social strategy for L'Oréal Dermatological Beauty. His strategic vision provided truly impactful guidance to our countries, enabling them to powerfully drive Advocacy & Social strategies through organic, community-based activations. Our teams left the session inspired and provided great feedback on Eugene’s insightful speech!
Andrew Cambridge
Head of Agency, TikTok ANZ
Eugene brings a rare blend of creative instinct and strategic acumen to every engagement. As a regular collaborator at our client initiatives, he consistently demonstrates a deep understanding of audience evolution - translating complex shifts in digital behaviour into clear, actionable strategies.
Eugene doesn’t follow trends, he’s ahead of them, and he bridges the gap for clients with ease. His stage & round table presence always elevates our conversations. Simply put, he’s a strategic asset!
Eugene doesn’t follow trends, he’s ahead of them, and he bridges the gap for clients with ease. His stage & round table presence always elevates our conversations. Simply put, he’s a strategic asset!
Click to make sense of the algorithmic soup.
Tap to make sense of the algorithmic soup.